Project
ED Energy Drink needed a recognizable and energetic sonic world for an esports-themed sponsorship campaign.
Music and voice over for an animated esports campaign video.
Project
ED Energy Drink needed a recognizable and energetic sonic world for an esports-themed sponsorship campaign.
Approach
Music was designed structurally: a strong opening hit, controlled rise, and clear ending under the slogan. The sound referenced esports culture without copying existing game brands.
Outcome
The result works across 16:9, 9:16, and 4:5 formats and loops well for social media use.
Client
ED Energydrink
Services
Music
Voice over
Sound design
Deliverables
Animated video
Voice over
16:9, 9:16, and 4:5 formats
Credits
Animaatio: Teemu Vilén, Perro Design Company
Musiikki ja voice over: Esko Soinne
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