Project
Mehut Loppu was a Helsinki City campaign designed to draw attention to increased domestic violence during the pandemic and guide both victims and perpetrators toward help.
Music for a Helsinki City campaign about the rise of domestic violence during the pandemic.
Project
Mehut Loppu was a Helsinki City campaign designed to draw attention to increased domestic violence during the pandemic and guide both victims and perpetrators toward help.
Approach
The campaign used a fictional drink brand as a surprising concept. Sonic Soul Studio created music that supported the film's dark but emotionally layered story.
Outcome
The music follows the rhythm and emotional turns of the film, adding hope in places while returning the viewer to the seriousness of the subject. The campaign received broad media attention.
Client
Helsingin Kaupunki
Services
Music
Deliverables
Campaign film
Musical finishing
Credits
Asiakas: Helsingin Kaupunki
Mainostoimisto: MILTTON
Tuotantoyhtiö: Woodpecker
Ohjaus: Siiri Halko
Kuvaus: Ari Virén
Tuottaja: Jukka Valtanen
Värimäärittely: Jerry Strengell
Äänisuunnittelu: Juho Salaterä
Online-viimeistely: Pekka Virtanen
Musiikki: Esko Soinne
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