Project
The idea behind Olvi Vichy's Christmas campaign was simple and memorable: turn the classic phrase We Wish You a Merry Christmas into We Vichy a Merry Christmas.
An award-winning Christmas campaign where Sonic Soul Studio handled the music arrangement, production, vocals, mix, and master.
Project
The idea behind Olvi Vichy's Christmas campaign was simple and memorable: turn the classic phrase We Wish You a Merry Christmas into We Vichy a Merry Christmas.
Approach
Sonic Soul Studio arranged, produced, and sound-designed a relaxed minimalist version that worked in short 6-15 second ad formats.
Outcome
The sound was built around acoustic guitar and vocals, with brand-linked details such as bottle cap sounds and carbonation used in the rhythm. The work won two Hopeahuippu awards at Vuoden Huiput.
Client
Olvi
Services
Music
Vocals
Sound design
Mix
Mastering
Deliverables
Campaign music
Short ad formats
Vocal production
Credits
Tilaaja: Olvi
Mainostoimisto: Järvilehto & Friends
Tuotantoyhtiö: Brink Helsinki
Musiikki, laulu, miksaus, masterointi: Esko Soinne
Sanoman kuukauden kampanja + 2 x Hopeahuippu-voittaja
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