Project
The goal was to create a new sonic identity for Assat that was not traditional hockey rock, but recognizable, rhythmic, and physical.
A physical and rhythmic sonic world built to support Porin Assat's brand renewal.
Project
The goal was to create a new sonic identity for Assat that was not traditional hockey rock, but recognizable, rhythmic, and physical.
Approach
The brief combined raw rock energy with modern influences such as hip hop and breakbeat, while keeping the arrangement stripped down and forceful.
Outcome
The final sound is heavy, high-energy, and tightly connected to the visuals, with authentic hockey elements adding detail and physicality.
Client
Porin Ässät
Services
Music
Production
Mix
Mastering
Deliverables
Brand film
Sonic world for the rebrand
Authentic hockey sound effects
Credits
Asiakas: Porin Ässät
Animointi: Teemu Vilén, Perro Design Company
Musiikki, tuotanto, miksaus, masterointi: Esko Soinne
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