Project
For Posti's Secondhand September campaign, Sonic Soul Studio handled music production, recorded and edited speech captured during the shoot, and finished the audio for multiple campaign versions.
Music production, speech recording, editing, and audio finishing for a wide multi-format campaign.
Project
For Posti's Secondhand September campaign, Sonic Soul Studio handled music production, recorded and edited speech captured during the shoot, and finished the audio for multiple campaign versions.
Approach
The goal was to build a recognizable and approachable sound that combined something old, something new, retro, trendiness, and light fashion energy. The music had to feel alive while leaving enough space for speech.
Outcome
The campaign was delivered in several formats for different performers and channels, including social videos, online versions, and radio ads. The same sonic world was later reused for new versions.
Client
Posti
Services
Recording
Editing
Composition
Production
Mastering
Deliverables
Social videos
Online versions
Radio ads
Credits
Asiakas: Posti
Mainostoimisto: Ivalo Creative
Kuvaaja: Jussi Hellsten
Äänitys, miksaus, sävellys, tuotanto, masterointi: Esko Soinne
Mallit: Pete Parkkonen, Anni Ihamäki, Ellinoora, Benjamin, Anna Puu
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